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Your brand name isn’t the most important thing about your company. A look at the latest Fortune 500 list contains a lot of familiar companies that have average or even mediocre brand names.

But that’s fine, since they’ve already built a name for themselves.

What if you haven’t? Read More

Should you fire a fresh hire if a BETTER applicant suddenly comes along? What would you do?

Read to learn insights from a Small Business perspective. Read More

Why it's important to include basic old-school marketing techniques in your social media strategy instead of forgetting about it altogether. Read More

The recent shelving of HR. 3261, better known as the Stop Online Piracy Act (SOPA) is undoubtedly the best news for US-based small businesses since the beginning of 2012. It would be hard to exaggerate the magnitude of the effect SOPA’s implementation would have been on not just on online commerce, Read More

Unlike regular emails, your professional email signature should not just be your name and contact information. While your professional company email signature should include your full name, job title, company name, and other contact information, it should also include any other information that can Read More

Todd Carlisle, Google’s staffing manager who deals with thousands of resumes daily, hires people. What was his hiring tip? Ask the right questions. Carlisle asks questions designed to determine which candidates have the specific traits that fit what Google is looking for–raw intellect, learning agi Read More

When you find yourself staring at lackluster walls and praying for design intervention, the best thing to do is consider wall graphics printing.
Read More

A Cornell University study found that businesses in the U.S. lose more than $150 billion a year due to lower productivity and employee fatigue. Numerous research studies have shown that taking a nap improves an individual’s reflexes, alertness, dexterity, memory, and cognitive functionality. In fac Read More