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When you are starting out on social media for your business, it can be so overwhelming. Which should I start with? What will be the best ROI? Do I have time for every platform? Don’t stress, it’s okay not to jump on all of them at once and know what you’re doing. Read More

Everything changes when you switch to a niche business model. My decision to, and experience with, making the switch from a "Do Everything" to a niche business model. Read More

Late last year, I hosted a web chat with the SBA offering holiday marketing tips and ideas to small business owners. And while many business owners submitted questions relating specifically to the holidays, a large percentage of the questions centered on that age-old question: “How do I get more fo Read More

Sometime promotion require a big budget, sometimes it takes less. But there is also a way of no-cost promotion by in-house personal brand. Read More

[NEW BLOG] We're concluding the celebration of our first million YouTube views by outlining six tried and true video marketing tips and strategies for YouTube marketing success. Read More

Some great tips on how to better optimize your profile on LinkedIn for SEO. These all look easy to implement, many are common sense. Read More

Don't be one of those Twitter robots who shares the same update and spammy link over and over! Use these tips to improve your social media efforts and engage potential clients. Read More

As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce's fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More