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Here's a deep look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.

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Science has shown that we have cognitive biases and can be persuaded to take specific actions. Here's a good look at how you can leverage these biases in your marketing to boost website sales and improve the user experience for your customers and prospects. Read More

It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.


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Have you ever wondered what separates those who just get by from those who are truly successful? Here's a good look at tips and strategies to help you integrate daily routines into your life to help you become more successful.



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Most small businesses and young startups can’t afford to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

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Consumers value authenticity and seek out brands striving to make a genuine connection. Here's a close look at three businesses who do a great job telling their brand story through product packaging. Read More

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

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Every day, another app or service is unleashed on the world that claims to increase your productivity, corral your to-dos, or assassinate your procrastination. But rest easy, because we’ve collected 12 of the latest and greatest productivity products here for you to check out.



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You need to have marketing strategies in place for millennials and their generational successors. Here are 5 key differences between Generation Z and Millennials, and a look at how these differences will impact your business.

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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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