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Facebook Live Streaming has gained increasingly more traction with companies and brands. But when is it right to use it for marketing purposes? Poorly planned live streaming sessions can backfire, but offers just the right tips on how to make the best of this great opportunity. Read More

Engagement is one of the most important aspects you need to measure about the content on your website or blog. But what metrics can you use to get an accurate reading? How can you know with precision whether users found what they were looking for on your pages? Tracking scroll depth with Google Tag Read More

Link building is still a top priority strategy if you want to give your site a boost in rankings and increase its authority. But which methods still work. The shortlist for the best and most effective link building strategies, including some (less recommendable) techniques in the grey hat area. Read More

Are you questioning the actual value of your social media links? Is it even worth measuring shares and engagement? There's no simple “yes/no” answer, but today's post clarifies just how much social media shares weigh into your SEO strategies. Read More

A lot of businesses have yet to make a full transition to investing in SEO. One of the reasons convincing upper management to allocate resources for organic visibility is a longer time to show ROI. But the truth is you can easily make a case for SEO if you know how to let go of the technical lingo Read More

If email isn't dead, then how do you make sure your campaigns are successful? Not surprisingly, it's all about personalization and knowing your audience. Take a look at some ingenious email marketing campaigns from brands like Airbnb, HelpScout, or PayPal, and see what you can learn from them!
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Are you looking to charge ahead with a compelling local marketing campaign? Use this actionable guide to build a strong foundation for your local business online. Get clear instructions on creating local landing pages, citations, G+ verified pages, and more. Your campaign will succeed and the busi Read More

Has generating new content ideas for your site become difficult and time-consuming? Then you might want to try revisiting older ones that have shown potential. Here is a step by step method for generating new ideas from old content by performing a small audit to see what search terms you could impr Read More

Google has stopped showing right-rail ads, and is partially replacing top-of-the-page ads with Product Listing Ads, which are useless unless you're running an eCommerce store. This article proposes 10 different alternatives to Google advertising that will pique your interest and show you there's an Read More

Slow page speed can get you penalized by Google, but by your users too, costing you on rankings, visibility, and conversions. Good news is that it's under your complete control - check out these efficient steps to fixing page speed on your website, and some quick-n-easy testing tools! Read More