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Social media also raised the question of measuring ROI for those resources spent executing it. A simple and efficient equation you can adapt to your existing strategy, and breaks the process down into three easy to implement steps. Give it a look and see how it might help you. Read More

Content creation is still the driving force behind any brand or business, and a major challenge for most marketers. We can use all the help we can get and luckily, some of it is free, like these awesome apps that can revolutionize the way you create content – be quick and engaging without losing cr Read More

Artificial Intelligence is one of the main buzzwords we keep hearing for some years now, and it's no wonder – AI is everywhere around us, behind the advanced systems we use in a digital world. Find out how AI improves users' lives, how it has worked its way in search marketing and what you can do t Read More

They say ours is a very entrepreneurial generation. And it's true that increasingly more people have a go at some type of start-up, because the digital era offers the means – but how many of them succeed? If you're working on launching your startup, you might want to read about these fundamental, e Read More

Content marketing is an arguably cheap way, but at the same time an essential and fundamental way that we use to build brands. It carries our message. Whether you're at the start of the road or well underway, use these five tips to help you set or revisit how you create engaging, brand-building con Read More

Everyone wants skillful employees. But it's not enough to hire knowledgeable people, it's as much up to their leaders to make sure they improve as a team and stay motivated through self-improvement.Find out how to stimulate your team by making interaction transparent and open, by giving them access Read More

Due to its high-level implications, Google's announcement of a separate mobile index was one of the biggest news in SEO this year. Have you given any thought into the changes you have to make in order to meet the full roll-out from a secure position? Find out how to maintain your presence in mobile Read More

While it's impossible to circumvent ever having to deal with negative commentary about your brand, you can foolproof it and create a strong foundation by dominating the SERPs. Learn what steps to take in order to improve your presence in SERPs, rank #1 for your branded terms, and lead the conversat Read More

As you might already know, backlinks are the most important of all off-page SEO factors and it's expected to remain/stay this way in 2017, too. Find out how to improve your link building arsenal with 3 more actionable tactics aimed to get relevant traffic to your website. Read More

The Google Penguin 4.0 update is designed to eliminate poor link building efforts by focussing on organic strategies. Websites will want to consider making these changes quickly in order to stay relevant and high up in search rankings. Read More