BizSugar.com › Online Marketing › Know Your Numbers: The Business Case for Investing in SEO

A lot of businesses have yet to make a full transition to investing in SEO. One of the reasons convincing upper management to allocate resources for organic visibility is a longer time to show ROI. But the truth is you can easily make a case for SEO if you know how to let go of the technical lingo and talk benefits. Read on to get the full picture of how to do it!