BizSugar.com › User › MattMansfield › Voted

I'm often asked the following questions by clients and readers:

"How can I set myself apart from my competitiors?"

"How can I define myself in the market?"

"How can I reach out and bring in customers?"

My simple answer to all of these, and similar questions, is Relationship Building.

We aren't talking 'customer service' here, customer service is how average businesses deal with customers....we are talking about creating an environment where your customer sees you as their friend. Where you build a level of trust, credibility and respect, and your business becomes part of their worldview.

This is Relationship Building, and this is how exceptional businesses communicate with customers Read More

Surfs up kids! It's summer are your ready? Better yet, is your business ready?

Summer is simply a different time of year, kids are out of school, people are on vacation, the atmosphere is more laid back in some ways and more frantic in others. Summer is the best time of year for some businesses and the worst time of year for others. Regardless of where your business fits in that spectrum you need a plan of attack to make sure you either maximize opportunity or minimize damage Read More

If you're a small to mid-sized business owner or manager, you may want to add Ohio based bizSugar.com to your top resource list. (Disclosure; I'm the Community Promotions Director for the Small Business Trends website. Anita Campbell owns that site,... Read More