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Back in August 2014 Google informed that switching the website over to HTTPs will give the site some SEO advantages and a minor ranking boost. And what can we see now in 2016? There are a lot of sites which still use an HTTP-protocol. Let’s review this situation in details. Read More

With over 1.2 billion websites, it’s a challenge to drive a decent amount of traffic from search engines.

It’s almost impossible to get a good amount of web traffic without using some tools particularly if you are a beginner to SEO.

Now the question is what are the tools should you use for SE Read More

Many online stores have an internal search which allows visitors to type in their specific requests and find necessary information or products. Our practical experience shows that many merchants forget to analyze this very valuable data. In this article we review the internal search in more details Read More

Nobody wants to be a spammy marketer. But knowing the anti-spam laws--both in the US and abroad--is important for any small business that sends emais. I've enclosed a checklist as well as a helpful infographic. Read More

Magento platform is fast becoming the most chosen platform for building e-commerce stores. Let's discuss the many reasons for its high popularity and usage. Read More

It is a usual practice that online stores personalize their content for different regions or countries and for such purpose, there is a special tool - hreflang tag. Let's look into what is so specific here in details. Read More

You may have one of the most helpful items or benefits to offer on the market that brings a large group of people to you!

However, your ability to hold, convert and retain your customers depends on how promptly you track the right matrices to optimize your conversion rate!

One of the core met Read More

Nowadays SEO is so popular and many merchants are determined to increase traffic to their websites. Moreover, there is an opinion that increased traffic means that more users purchase products from the online store. But it can be fundamentally wrong. Why? Let’s review in details. Read More

Your headlines - on blog posts, infographics, articles, landing pages, email campaigns and other marketing collateral - are arguably the most important part of your copy.

Spend the time to make your headlines an attention-getter to give your content its highest chance for success. Read More

Each merchant has experienced the situation when certain products are no longer available in an online store for some reason. In this article we take a closer look at some tips and actions that can be done. Read More