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Customers are at the heart of any business. Retaining existing customers is as vital as getting new customers because loyal customers are the one who adds value to your brand. By giving a positive report about your brand to others, they help promote, advertise and market your products and services; Read More

If you are into email marketing, and you don’t have a robust and powerful email list strategy, then you are making a great mistake. To make your email marketing campaigns successful, you need to keep working on building your subscriber list. The more are your audience reading your email, the better Read More

Only 54% of business carries out any form of attribution

Of whom only 28% use last click

What are the top benefits for marketers?

70%justifying marketing spend
66% building an understanding of customer journey
58% optimizing the media mix Read More

Why are people not viewing my message and getting converted?

Where are my emails going wrong?

All these questions often come to your mind for which you have no answers. Hence, you continue repeating them all over again.
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There is a vast amount of information and choices available while ordering a mailing list for a Direct Mail Campaign, so it can be quite confusing for you to decide which list works best for you.
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Right from the development of Internet Marketing, e-mail was recognized as an effective and economical tool which anyone could use to contact numerous people quickly.
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Multi-channel marketing promotes the belief that you must be where your customers are, it may be anywhere– be it website, retail stores, mail order catalogs, direct mail, email, or mobile, to help them purchase your product or service via the channel of their choice. Read More

Playing the role of a decision maker is not a matter of joke. A wrong decision may land up causing considerable financial as well as reputation loss to a company or a brand. Understanding the gravity of the situation, Blue Mail Media, a well-known marketing vendor have come up with tips that will h Read More

What is the best time to present ads to your readers?

What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers Read More

Watching potential customers click away from your website is indeed a pleasant sight for any marketer. To prevent such happening and to retain visitors for additional minutes, companies are increasingly heading towards the online chat sales channel as it allows them to directly interact with potent Read More