Selling SEO to a small business owner is hard because explaining SEO to a small business owner is REALLY hard. Even those who do understand some of it, and do understand that digital marketing is important, often renounce SEO and put their energy and resources into social media and email marketing.
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DonatoDiRenzoII voted on the following stories on BizSugar
Go Inside the Mind of the Small Business Owner
Posted by HubShout1 under Online MarketingFrom http://searchenginewatch.com 3156 days ago
Made Hot by: megmason on September 23, 2015 4:29 pm
How to Explain Links to a Small Business Owner
Posted by HubShout1 under Online MarketingFrom http://hubshout.com 3163 days ago
Made Hot by: LizC94 on September 16, 2015 5:44 pm
You know that part of your SEO sales presentation when you have to explain “links” to small business owners? While you’re talking, they hear “blah, blah, blah.” If they don’t “get it," they’ll never really be sold on the concept of SEO. Show them this article, and they will “get it.”
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