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Social media engagement has been in the shadows as a goal and metric, but it seems that in 2016 audience engagement gets to (finally) shine! Here are 8 steps to increase your social media engagement Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

What can you do when you're engaging live from an event, not near a computer or just not a graphic designer? Creating social media graphics on the go can be super simple with the use of a few apps. Read on to discover my favorite 3 apps Read More

Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing.Infographics are a great way to compile information Read More

As we wait for an Instagram business manager to analyze the performance of our Instagram accounts, here are a few replacements for Iconosquare's Instagram analytics tool Read More

A picture is worth a thousand words, but the caption makes you click through - and click throughs are kind of all that matters to anyone selling a product or service. Learn how including power words in social media marketing can improve interaction and conversions Read More

Analyzing and measuring your campaign's success (or lack thereof) is essential in your social media marketing development. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of hashtag tracking.Here are some of my favorite (free) tools. Read More

Pinning a post on your social media channels is a great way to bring more visibility to the specific post, making pinned posts a simple, excellent social media marketing opportunity. In this post you'll earn how to pin posts on Facebook, Twitter, LinkedIn and Google +. Let's get started! Read More

Social media can be a lot to take in all at once, so I've put together this downloadable check list to help you get started. The checklist is a little compilation of tips to set you up for implementing a killer social media campaign or management strategy. Read More

One way to avoid annoying your audience with old posts? Try publishing posts with ends dates on Facebook! Read More