This article clearly explains the need and how to craft your own benefit message that sells your store visit consideration before any mention of product or service. Your brand benefit message becomes the pinnacle of all that your business stands for, and everything else must support it
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What’s in a Brand?
Posted by sm4biz under MarketingFrom http://sm4business.wordpress.com 5031 days ago
Is Social Media the Silver Bullet?
Posted by sm4biz under Social MediaFrom http://sm4business.wordpress.com 5035 days ago
For any small business, understanding the marketing basics will enhance your online and offline efforts. You need to know what your 'secret sauce' is so that all your elements point towards this one, memorable key differentiator of yours
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