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Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs.

If you gather what you need according to the list below, you’ll be much more likely to see your project succeed.

Redesigni Read More

The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text.

Is this a safe website?
Do the colors make them feel warm, excited, sad, amused?
Does the website feel like the right place?
Are the choi Read More

An intranet can also be a private network available through a login on a shared network or online. Intranets are used for human resources, marketing materials, technical resources, project collaboration, and so on.

These intranet systems are often crucial to an organization’s business intelligen Read More

Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. U Read More

Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. U Read More

Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better.

And like a mullet enthusiast, you might be blind to the problem.

Maybe you’re just too close to your website to notice any issues. Or maybe, because it’s you Read More

I’m not certain I want to start this post with a bunch of definitions. I’m also not sure I want to start preaching about the importance of UX or SEO.

Instead, I’ll start with a question… when looking for something online, what do you do?

Do you open Google, type in a word or phrase, and then Read More

A successful website is not the culmination of a bunch of opinions. A successful website relies on a series of strategic and focused conversations with your teammates to decide what’s important and in what order.

When I say teammates, I mean the folks who have a skillset or knowledge base which Read More

A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.

Understanding your target audience is important. Knowing your goals is important too. Design is important.

But slapping a design on some p Read More

In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website.

Is that it? Nope. If your w Read More