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The PR Verdict: "C" for the Brothers Trump. Apologies don't work unless you mean it, a clarifying statement was the best way to go.
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The PR Verdict: “B” for Goldman for a sensible reply designed to defuse the situation not inflame. But what's the best PR answer to counter Smith? Read More
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The PR Verdict: “F” for a crisis management strategy that is failing. Is it possible that News International’s ordeal might have been shorter-lived if PR concerns had driven and shaped the crisis strategy, with legal concerns in second place? Read More
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The PR Verdict: “B” A smart move for the guardians of Nixon’s reputation. Six letters, but they put the former President in a different light. Read More
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How Can McCain

How Can McCain - http://prverdict.com Avatar Posted by denissemarie under News
From http://prverdict.com 4433 days ago
The PR Verdict: “D“ For McCain and his defense of Palin. Stop talking about her personal qualities and start talking about a broader perspective. Read More
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Nature Conservancy has just found itself in a PR storm - in a teacup. Coverage shows the media heat came largely from board members who magnified the issue. Read More
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Pity poor Andrew Schiff, at Euro Pacific Capital. The PR Verdict: “C” for the PR who slipped up. Next time pay more attention to the ground rules. Read More
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Can anyone agree what PR is? The PRSA has announced a winning definition with its "Public Relations Redefined and Deconstructed" campaign. The PR Verdict: “B”. Read More
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Reactions to Limbaugh’s comments were swift and intense. The PR Verdict: “F” for an apology that isn’t. Not an effective apology. At best, it was clarifying. Read More
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The PR Verdict: “C” for Costa cruises and its PR. Though the firm has handled the crises as well as can be expected, the only possible outcome is a rebrand. Read More
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