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An in depth look at the issues to consider if you plan to open a shop. Explores how to determine if the shop is a good idea, finding the right location, testing the market and financing the shop. Read More
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6 tips on what makes your business opportunity look like a scam. Advice how to avoid looking like a scam in order to get more publicity and more customers. Read More
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The ability to analyse and make capital investment decisions allows you as the owner or manager of a business to ensure that your limited resources are Read More
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A collection of 171 marketing ideas that I've put together over the years. Aimed primarily at small businesses and start-ups. Read More
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An explanation of why niche marketing works, what it means for your business and why it doesn't mean turning away business. Read More
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Entrepreneurs, in fact everyone, loves their own business ideas. But before starting a business on those ideas it makes sense to test them - here's how. Read More
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The image of the entrepreneur as a risk taker is pervasive. It’s also a myth. This article explains why being an employee might well be riskier than starting your own business. Read More
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An explanation of how to value a small business. It describes several approaches to business valuation and describes the pitfalls of each. Read More
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An explanation of why I believe 'business experts' offering their services in return for equity aren't quite the experts they claim to be. Read More
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A look at why Seth Godin should stick to marketing and leave finance to others. Commenting on his post 'Pennies and dollars'. Read More
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