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In January, Booz & Company produced a report suggesting that stores on Facebook were set for explosive growth—a 56 percent CAGR over the next five years, which some commentators have hyped as 600 percent growth. In 2015, the report says, the market for products sold on social network sites will be Read More

When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it’s not a great idea for consumers. He likened emails following up on abandoned shopping Read More