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While many people disregard Pinterest as a quaint niche site designed to help people re-purpose pallets, the fact of the matter is that Pinterest is a powerful marketing platform. With upwards of 100 million users, Pinterest is nothing to sneeze at. Read More

With the improvements of web technology and mobile capabilities, enriching your viewers with enticing digital content is important for both improving and attracting user engagement. Static product listings and web-design can be considered both boring and outdated. Read More

Engagement marketing is one of the most powerful marketing strategies available today for boosting conversion rates and getting more customers. By creating quality content and integrating it across all your marketing channels, you can turn your connections into customers. Read More

Remember the time when you had to buy something and you did not use the Internet to find it? Yeah, that can be a difficult one to answer. Before visiting a pizzeria, store, or any other public establishment, most people today would begin by searching the Internet for reviews of these places. Read More

A loyalty program should make the customer experience better. Make ‘em smile! Consider every touchpoint you have, where the loyalty program meets the customer, and try to make it memorable through the language and the offers. Read More

The importance of content marketing in the world of business cannot be overemphasized. Whatever image is projected about a product or service would go a long way in sealing customer loyalty or raking in profits. Read More

Social media marketing is a key feature for the success of any promotional campaign. It doesn’t matter whether you’re trying to promote a person, business, product, service, or a cause; its popularity will depend upon the visibility on social media platforms. Read More

Marketing is the best way to boost your sales and take your business to the top. Content marketing is all about using distinctive content to reach a large number of customers at a time. It is considered an effective way to deliver important information to the target audience. Read More

In a fast-paced social media arena, there’s no room to second-guess your choices. Don’t get left behind by other brands. Improve your competitive strategy by making the most of the tools at your disposal. Read More

There is no doubt that social media has its place in marketing. But with so many other avenues available, and often with much more direct effects, it should be only one tool among many that you utilize in your strategy. Read More