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Now is when the media is lining up its expert guests for January. That is traditionally when radio and TV hosts talk about New Year’s resolutions and “new year, new you” advice for their audiences. Is your message resonating? Read More

In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares? Read on. Read More

There are four types of media outlets today – TV, radio, print and social media. I call this a 4-D strategy. Here’s why all four are needed for success. Read on. Read More

On average, 500 press releases are sent to the New York Times every day. The rest of the media have equally high numbers. So how do you make the most of your PR and not get lost in the shuffle? Read More

The media’s been specializing in reinventing itself every few quarters; marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas emerge, our tactics as PR strategists are changing with the times. Read More

The e-Book revolution is in full swing today and the statistics are absolutely staggering. In the first half of 2010, e-Book revenues for the U.S. surpassed all of 2009. Are you ready? Read More

By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. R Read More

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field. To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the Read More

With nearly 400,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. Read and learn a few tips to help. Read More

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. Read More