The rational B2B customer is inherently different to the emotional B2C customer. B2B customers needs an appropriately sensitive marketing approach.
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ShobhaPonnappa submitted the following stories to BizSugar
Why the B2B customer needs a different style of marketing!
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3159 days ago
Successful content marketers are people of steel and calibre!
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3165 days ago
Made Hot by: MarketWiz on September 18, 2015 10:12 am
Successful content marketing is the kingdom of super-heroes. You need people of enormous grit, unfazed by challenges and artfully flexible in adversity.
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Web usability improvement: 8 factors you must pay attention to!
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3171 days ago
Web usability audit and improvement isn't a one-time exercise. Do it periodically. Most sites, over time, tend to accumulate erratically included content.
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Should you monetize your blog or not? The pros and cons …
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3179 days ago
Is the monetization of your site a good or bad idea? It can be great or damaging. Your chosen method must align with your own brand's strategy and maturity.
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10 Predictions On The Future Of Digital Marketing (Slide Deck)
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3180 days ago
This list covers not just the directions that will take over content consumption in the future, but also how brand marketing may undergo some basal shifts.
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Consumers shopping for freebies? Or marketers assuming so?
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3180 days ago
How can online sales be booming year on year if all that customers really want is freebies? Are marketers making wrong assumptions on consumer psychology?
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8 ways to escalate online trust in yourself and your brand!
Posted by ShobhaPonnappa under Online MarketingFrom http://shobhaponnappa.com 3182 days ago
What is that factor that really makes the difference to convert you into a magnet that attracts buyers to you? It’s all based on the trust you can build!
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