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According to financial analysts more than 3,000 UK firms have collapsed into administration last year under the pressure of soaring costs, falling consumer spending and finally the credit crunch. The article presents a research of 8 major UK brands went bankrupt. The next project step aims EU market. Take part in the Digital Lunch Poll, your voice is important! Thank you, @Digilunch Team. Read More

The Recession has often been compared to a "brand filter" choosing the most viable brands to live. This project aims at revealing major brands' collapse across the world: US, UK, EU, Russia and China markets. Circuit City (US), Woolworth (UK), GM (Pontiac, Saab) a.o. ceased to exist. Do we regret any of these brand losses? If so - Why? Read More

In the world lead by technological advancements - the audience becomes more sophisticated than ever. Capturing its attention has never been harder for brands, since any brand promise today is considered biased and rarely taken for granted. 3-screen Marketing Tools become a must. Avatar proves why and how brands take an advantage of its audience coverage. Read More