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“Yes, it's quite the new term Martin. But it's been around for a while....”
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Best Practices For Pinterest Account Management
"Across all social media avenues, posts with strong images attached to them get on average three times as much user engagement as those with no images. This is especially true on Pinterest. The more immediately captivating your pin is, the more likely it is to be repinned. No matter what your content, find a stunning image to accompany it. Or better yet, translate your data into charts and infographics. Infographics are insanely popular. Not only will it appeal to your audience based on the content, but it will reach a whole new audience just for its sleek design."