HeatherStone commented on the following stories on BizSugar
11 Reasons to Hire a Hotel Social Media Manager
"Hi Are, Thanks for sharing these points. I don't think many would dispute the need for social media (as well as other digital platforms) to effectively market hotels in an increasingly connected world. What might be missing here is a few examples. For instance, "Develop Value propositions that focus on a unique alternative." Yes, but how? What are some examples? "7 Of The Worst Social Media Marketing Fails
"João, Thanks so much for sharing this list. Social media can indeed be a huge boon to modern brands but it can also be a perilous mine field. Properly navigating it takes patience and focus, but mistakes are sometimes made. It's also important not to let the fear of a misstep prevent your firm from using this valuable resource."The four best pieces of business advice I ever got
"Hi Dagmar, My favorite has got to be the suggestion not to come up with problems. However, it has been my experience that true entrepreneurs rarely do. Instead, that attitude, as you've observed, often springs from dysfunctional work environments. "Subscribe
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Income Statement Basics -
"Very informative video, Cate! Though it's important to understand the basics of these financial statements, I'm guessing you'd agree day to day bookkeeping or accounting is one of the first things a small business should outsource. Or is it? In the early days when money is tight, is it realistic to hire a financial manager? How do you decide when the books are too much for you to handle? And how do you find the money to get the experienced financial help you need in the scrappy early days of your startup? "