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But I feel that there is a more realistic perspective that needs to be adopted in relation to social media and in particularly online communities. Although I appreciate that marketers must look at their work analytically, a better appreciation for how real people within online communities behave is required to make an authentic impression within o Read More

While many business owners are blaming the recession for their financial problems, Orrel is actually crediting the slowdown (and being laid off) for her success--and she's not alone. Despite the downturn, startups are popping up around the country, as recently laid-off workers turn from seeking employment to launching their own businesses. Read More

4 common themes emerged from a profile of 3 startups, in 3 different industries, in 3 different stages of growth. Read More

Facing a bleak job market, retirees and boomers are taking advantage of their assets -- empty homes, time and relationships with people who may need medical marijuana -- to go into the MM business Read More

Google has come a long way to reach today's success. Many of us probably know fragments of Google's history but not its entire story. Perhaps the 2 minutes video (below) that explains Google's milestones so far would help piece your understanding of Google together. Read More

Asher's Chocolates of Souderton, PA is using Facebook to drive sales at their Retail Store. Their Facebook campaign has been more successful then any other advertising campaign to date, including print and radio. Read about how they have integrated social behavior into their organization. Read More

This profile of Gladys Strickland, a virtual assistant based in Memphis, TN, is a glimpse into the world of truly small businesses, including the kinds of companies started in economic downturns by laid off people unable to find work. (Gladys doesn't fit into this category and has actually started her small business part-time while keeping a day Read More

Serial entrepreneur, David Hauser, tells what eating chocolate covered grasshoppers and skydiving have to do with entrepreneurial success. Read More

Not all businesses have been impacted by the recession. Take this shop selling traditional lanterns in Hong Kong. Watch the following video from South China Morning Post to learn why some businesses are surviving and even flourishing despite the downturn. Interestingly, the business does not sell necessities, and still does well even in an economy Read More