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One of the disadvantages of SMS or text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a t Read More

Stop drowning in a sea of analytics numbers. Instead, focus on outcomes. Then you'll be well on your way to understanding the true value of your website to your business. Read More

What used to be termed SEO has now morphed into a group of inter-related services that encompass the larger picture of Web marketing, or, as some prefer to call it, inbound marketing. So, what is SEO today? Read More

After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an Read More

Since Google began blocking keywords from web analytics tools, the SEO community has watched keenly to see how much data was being withheld and how the changes would impact their ability to perform their jobs.

Reports from the field show that the amount of data being blocked is serious. Read More

Here's how I got started online and became successful in no time. Discover 3 surefire ways to achieve success in your business at a high speed. Read More

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to find a Read More

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly researche Read More

"But how, in the world, does a brand new business name gain such tremendous brand recognition over such a short period of time?" I wondered. And yesterday I've found the answer. It is probably not so much "brand recognition" that we should be talking here, but something different (and equally impre Read More