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Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a classic survey by Bain & Company, 80% of businesses believe Read More

Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive Read More

I know, I know: you (and everyone else) would clone yourself if you could. It seems like there’s just never enough time in the day to get everything done for our small businesses, doesn’t it? If only you had more hands! Here's how you can get more done without cloning yourself. Read More

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. Remember, investors are buying into the business, not th Read More

Karen Aiach is the founder and CEO of Lysogene, a biotech company that specializes in gene therapy treatments for central nervous system diseases.
But Aiach doesn’t have a medical or even scientific background. Instead, she worked as an audit specialist for Arthur Andersen and eventually started h Read More

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. In my experience, it’s a lot more complicated than that. It takes leadership ability, as well as a good idea, to make a Read More

We’ve laid out a few of the various types of online businesses that you might be interested in starting, both those based around existing platforms like Etsy and eBay, and self-hosted eCommerce sites. Read More

Every entrepreneur needs a value proposition statement for his or her startup that can hook potential investors and partners in less than a minute -- the short time you might join them in an elevator on the way to their offices. This may sound easy, but every investor I know is frustrated by wasted Read More

Running a small business is challenging. To avoid failure, entrepreneurs need to know how they can face these five common challenges in 2015. Read More