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Social Media and Conversational Marketing Portends Revamp of Marketing P's - http://blogs.mediapost.com

Posted by wontonu under News
From http://blogs.mediapost.com 6012 days ago
Made Hot by: on November 14, 2007 7:22 pm

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

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Cash Flow Improves, Confidence Falls For Small Business Owners

Posted by LeeAdams under News
From http://blogs.mediapost.com 6017 days ago
Made Hot by: on November 8, 2007 9:01 pm

According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8 Read More

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More Americans Prefer To Give Gift Cards For Christmas, Survey Shows

Posted by LeeAdams under News
From http://www.allheadlinenews.com 6018 days ago
Made Hot by: on November 8, 2007 7:21 pm

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2 Read More

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Cumulative Media Drive Purchase Intent

Posted by jnelson under News
From http://blogs.mediapost.com 6025 days ago
Made Hot by: on October 31, 2007 3:34 pm

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

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Boomers Don't Retire; They Become their Own Bosses

Posted by JohnH under News
From http://www.marketingvox.com 6031 days ago
Made Hot by: on October 27, 2007 1:46 pm

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

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SMBs Go Against The Political Grain

Posted by TerryJackson under News
From http://www.smallbizresource.com 6031 days ago
Made Hot by: on October 25, 2007 2:02 pm

While the majority of the country seems to be behind the Democratic Party as the political campaigns gain steam, it seems that small business is pretty content with the Republican Party and believes it's the party for small business. According to a new survey from SurePayroll, which polled 450 small business owners, most small biz owners are pull Read More

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Most Americans Say Green Advertising is “Just A Marketing Tactic”

Posted by dobbie under News
From http://blogs.mediapost.com 6037 days ago
Made Hot by: on October 23, 2007 2:04 pm

Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it Read More

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Compete Analytics lets you track your competition's web traffic

Posted by dobbie under News
From http://www.compete.com 6037 days ago
Made Hot by: on October 19, 2007 6:46 pm

What kind of web traffic is your competition getting? Is it going up, down? How does it compare to yours? This is a great site to find out. I ran a few examples and they haven't tried to charge me, so I'm assuming the service is free, at least for now. Read More