BizSugar.com › Technology › Solution Providers for Retail - Michael Ni - One Brand, Many Channels: The Vital Role of CRM

Selling digital goods has become both harder and easier than ever in today's increasingly cloud- and hybrid-based markets. Accepted norms for processes such as sales, marketing, and delivery have been uprooted by the accessibility of digital goods, as well as the transparency required to function properly in these markets. Meanwhile, the barriers to entry have lowered considerably, giving small vendors access to the same audience as their bigger competition.