Three weeks ago I wrote about The strength of Apple's brand as evidenced by the wildly successful launch of the iPhone 4. Since then, however, Apple's brand appeal has taken an incredible hit as the millions of newly purchased phones began dropping calls. The cause of the reception problems are a result of the antenna design, and this report on bloomberg.com suggests that Apple may have known about the problem long before the phone was introduced to the public:
Can Apple Save Face?
Posted by pathenry123 under TechnologyFrom http://smallbusinesscommunity.blogspot.com 5052 days ago
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5053 days ago
Saving face has a lot to do with listening, placating and fixing. I'm sure with a valid explanation, a promise to fix the problem and some type of discount offered on future purchases, the problem will be fixed and everyone will be happy. Brands like Apple don't go away...this is just a tiny bump in the road and in a few months nobody will remember.
Yoni