BizSugar.com › Success Stories › Success Is Often Mostly About Context [podcast]

Marketing Podcast with John Jantsch:

This post and podcast are drawn from Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar on sale globally May 15th.

On a cold January morning in 2007, a hidden video camera captured thousands of commuters simply walking past violinist Joshua Bell as he played some of the most complex music ever written, on an extremely valuable Stradivarius violin. Most didn’t seem to notice the difference between Bell’s virtuosity and the skill of an everyday subway musician.
Just days before, and then again after this experiment, Bell performed to sold-out theaters filled with ticket holders willing to pay top dollar and ready to deliver thunderous standing ovations.