BizSugar.com › Success Stories › How to Build an Eco-Friendly Business

Starting with a quote from Ghandi, very little money and a desire to change the world, Summer Bowen built BTC Elements, a boutique fashion, gifts and accessories business providing a carefully selected collection of merchandise that incorporates both environmentally friendly production techniques and attention to social justice. When she had no money for advertising, Summer used guerrilla marketing, wrote a blog and spent hours marketing her product and getting the name of her business out. There is nothing new here that other entrepreneurs haven't also shared about how to bootstrap a business with little or no money. But Summer's story is inspirational because it began with a mission to make a difference.