BizSugar.com › Success Stories › How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers - Sellbrite

Marketing campaigns motivate purchases when they speak to a customer’s specific needs and wants. Sellers who try to reach as many customers as possible will find that their marketing efforts are too directionless to resonate with buyers. Instead of focusing customer outreach on quantity, sellers can use buyer personas to develop targeted marketing strategies.