BizSugar.com › Success Stories › Elegant Entrepreneur: When Innovation Dies

The specter of innovative decline is one with a long history! We can all name well-known businesses that began with a world-changing product introduction and innovative technology and, over time, changed to become dependable, successful companies, sans the excitement. Once a company has become known as an innovator, it has to sustain that reputation or it runs the risk of being seen as yesterday's news.