BizSugar.com › Strategy › Three Steps to a Better-Performing About Page - Moz

An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Ann shares three steps that can improve your About page, thus boosting both brand loyalty and conversions for many months to come.