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Smallbiz case study: Stick to core business or diversify?

Smallbiz case study: Stick to core business or diversify? - http://www.bizcompare.com

Posted by Geoff under Strategy
From http://www.bizcompare.com 4437 days ago

Situation: You’re a smallbiz anxious to keep growing. Question: Is there still growth from within your current product line or do you need to diversify?

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Written by HeatherStone
4436 days ago

It's true that it's important to stick to your core product, your core success, and really explore the possibilities there first. Definitely one should give careful consideration before diversifying, however the case you provide doesn't to me seem too far a leap, that is, with very careful planning and consideration. I'd have to do quite a bit of analysis before leaping, though.

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