BizSugar.com › Strategy › Is Networking a Waste of Time? [podcast]

The simple answer to the question posed in the title of this post is – maybe.

Networking is actually one of the most powerful strategic activities you can engage in if you do it right. In fact, when people ask me what they should do to market their business when they are just getting started I tell them to start networking.

However, I don’t simply mean print off a bunch of business cards and head out to the next wine and cheese Chamber event and start passing out your new cards.

Effective networking today has taken on a vastly different look but one thing has not changed – networking is not about selling, it’s about connecting people.