Plato the Greek philosopher, is credited with the quotation: Beauty is in the eye of the beholder.
Valuing something is truly a personal affair. Take my house pictured above. Last month it came to the market, at what my wife and I and our realtor believed was a fair price.






Comments


Written by AngelBiz
1252 days ago

Ian - Very interesting topic and definitely agree with you. the price paid by the buyer is dependent on the perceived value of the asset. As a seller your job is to show the value and help buyer compare it to the price they are paying. As a seller your job is to keep objective mind and not get carried away and pay too much. We have seen many examples of business transactions where two buyers get in the competition and escalate the price to unreasonable level. Eventually, one of them budges and pays lot more than what the true value of the business is. Don't get emotional about the purchase.



Written by tiroberts
1252 days ago

Very well said. I can perceive something very different than the next person and be willing to pay a lot more or less for it. It's all perceived value.



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