BizSugar.com › Strategy › 7 Tools for Managing Your Business’s Online Reputation

Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business.

In fact, blogs now rank as the third-most influential online resource for consumers making purchase decisions, behind retail and brand websites, according to Technorati Media’s 2013 Digital Influence Report.