12 Ways to Get Customers to Open Your Email FIRST

Posted by digitalsmash under Strategy
From http://hellomynameisscott.blogspot.com 5838 days ago
Made Hot by: on May 5, 2008 6:46 pm

Want to know the secret to email follow up?

TWO WORDS: Subject line.

Because that's the only thing customers see.
Because that's the only thing customers have the time to read.
Because that's the only thing customers will use to decide whether or not to open it.
Because that's the only way you can immediately differentiate yourself in their inbox.

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Comments

Written by digitalsmash
5836 days ago

VERY true. Thanks for the added note. People can get in so much trouble if they don't remember that this is for follow-ups.

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Written by suzyQ
5838 days ago

Keep in mind that this is for follow up emails only!!!

Using deceptive subject lines to reach new prospects violates current spam laws and some new ones that are under consideration.

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