BizSugar.com › Startups › Too Many Bells and Whistles Will Not Sell a Product

Technical entrepreneurs love to compare the number of features in their product to competitors, and they love to keep adding features -- just because they can. Unfortunately, this approach often turns off mainstream customers, who find the result hard to use. Even worse, this “feature creep” often makes the final product late to market, sluggish and more expensive than competition.