BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Competitive Advantage By Memorable Service

Customer service has traditionally been focused on the resolution of complaints, primarily after a transaction. With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience, from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support.