BizSugar.com › Startups › All May Be Fair in Love & War, But Not in Business

“All’s fair in love and war...” -- not the kind of thing you want to hear while you are in a competitive situation. Essentially, this statement suggests that when you are pursuing a love interest or waging war, all bets are off, meaning that you can use deceitful or unfair measures to get what you want. If you’ve ever had anyone say that to you, it probably landed with a sting.