Jeff Bezos, the founder and chief executive of Amazon.com (AMZN), now owns the Washington Post. Many observers are pontificating about whether Bezos intends to influence the paper’s editorial positions. Much more relevant to those of us in business is his apparent interest in bringing Amazon’s highly sophisticated targeting and CRM techniques to the delivery of news content. His convergence of marketing with journalism could change the news business forever.
How to Make a Small Brand Look Big - Businessweek
Posted by sundaydriver under ResourcesFrom http://www.businessweek.com 3875 days ago
Made Hot by: Digitaladvert on September 18, 2013 12:35 pm
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments