If you let your users’ natural actions help you craft the design and content that gets the best results, you won’t be guessing (or arguing) about what to do any more because the facts from an objective test like this will drown out everyone else, including the boss man (as long as it’s his idea).
Two Audiences: Add A New Section vs. Create A New Site
Posted by tomshark under Products and ServicesFrom http://www.capturecommerce.com 4104 days ago
Made Hot by: BizRock on January 31, 2013 7:12 pm
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Comments
4100 days ago
For instance, in the case of Small Business Trends and BizSugar, they are two completely different types of sites. It makes sense to have separate brands.
But it didn't make sense to have a different domain and different site for our Small Business Trends podcast and radio show - we should have had that underneath the main Small Business Trends site. The time and costs of updating designs, updating Wordpress and plugins, moderating comments on different blogs -- not to mention crafting good SEO and keeping content fresh -- are merely a drain. There are more negatives than positives in the podcast situation to having multiple sites vs. a section.
- Anita
4100 days ago
One reason I wrote this is because many small businesses don't know they have two distinct audiences and that there may be benefits to addressing them separately. What you've described might be a great case study for when it makes sense to do something like this or not.
I just realized in my description "boss man;" I should have included "boss woman" as well.
Thanks for the comment.
4102 days ago
4102 days ago
4104 days ago
I really think it comes down not only to the similarities between the topics but to the similarities between the audiences you are trying to attract. Are the audiences completely different, say, tech entrepreneurs vs. recreational tech users? Or are they more closely related, say those who build a particular brand of guitars and musicians who are a fan of playing that brand?
4104 days ago