Social Media Marketing takes time and your success as a marketer depends on your strategy and perseverance. Here, in this article we talk about that part of the strategy which is the most crucial one and many a times the most ignored one- Social Media Monitoring.Monitoring your social media initiatives will not only help you gauge the success of your campaigns and initiatives but will also help in understanding what people are saying about you. Social Media Monitoring may leave you exhausted but you will certainly relish the deep and real insights which it leaves you with. There are a lot of tools available out there, some paid and some free but here I have compiled a list of free social media monitoring tools which you can try out to kick start your monitoring activity.

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