The idea behind PageRank is that if a page is important, other web pages will link to it. The more important the linking page is itself, the more weight (“link juice”) that link would have. This system works amazingly well, instantly bringing up relevant pages for almost any search, without giving benefit to “keyword stuffing” and other attempts to trick the search engine into ranking a page higher. It works so well that Google is no longer the only search engine that is shifting to a link-based algorithm... Read more about link building strategies.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!