BizSugar.com › Products and Services › How to Profit From the Booming Senior Market

Are you looking for a hot, affluent and growing market to target? Consider seniors.

Although older Americans are often overlooked in the rush to target hipper, younger groups as customers, in reality, seniors are a huge market—and getting bigger. According to the U.S. Census Bureau, Americans aged 65 and up account for 12 percent of the population (or about 37 million people). What’s more, by 2030, the Census Bureau projects people over 65 will account for 20 percent of the population.