A well researched article that not only highlights & explains four key sources of innovation:

1. Market intelligence (MI)
2. Technological Orientation (TechO)
3. Relevant & Reasonable Relations (RRR)
4. Innovative Routine (IR)

But also provides a practical approach on how to utilize and coordinate these sources to achieve effective innovation.

A must read for small medium business owners, people who are interested in innovation and new product development.

#newproductdevelopment #innovation management #innovation 

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Comments


Written by bloggerpalooza
335 days ago

Innovation can really start the fire in which a single group of people can make a big impact on society.



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