A well researched article that not only highlights & explains four key sources of innovation:
1. Market intelligence (MI)
2. Technological Orientation (TechO)
3. Relevant & Reasonable Relations (RRR)
4. Innovative Routine (IR)
But also provides a practical approach on how to utilize and coordinate these sources to achieve effective innovation.
A must read for small medium business owners, people who are interested in innovation and new product development.
#newproductdevelopment #innovation management #innovation
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November 2, 2015
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