A trade rate allows you to accrue a predefined percentage of your sales for a given product so that you can then spend against the trade that you accrued to then promote your products by offering either temporary price reductions (TPR) or everyday low prices (EDLP). I will show you how to determine what your trade rate should be.
Determining the Right Trade Rate in a Product P&L
Posted by
emarketingfreak under Products and Services
From http://emarketingfreak.com 4131 days ago
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