American Express is expanding its partnership with foursquare across the country after a successful pilot program. The new partnership will allow users to link an American Express card with their Foursquare account allowing users to take advantage of special offers by paying with their AmEx cards.While we don’t expect it to impact the shares immediately, it provides an attractive platform that reaches young buyers that use Foursquare and so could increase card membership or attract users away from competitors like Visa and MasterCard that are more widely available. It also takes advantage of social buying similar to Groupon or LivingSocial by promoting local deals.
AmEx Gets With Social Networking In Foursquare Partnership
Posted by splatforms under Products and ServicesFrom http://blogs.forbes.com 4675 days ago
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments