Yesterday, Amazon updated its Kindle Fire line of tablets with the launch of the Fire HDX. Alongside the tablet, Amazon announced an exciting and revolutionary customer support tool called Mayday. The Fire HDX has some interesting features, but few are going to buy it over a Nexus 7 or iPad Mini (its closest competitors) for those alone. What’s going to differentiate it, however, is that it’s the only device in the market that comes with free 24/7 tech support.

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